Privacy policy

ARC Developers ("ARC", "we", "us" or "our") is a commercial real estate developer headquartered at Pearl Business Center, Business Park MLR, DHA Phase-1, Islamabad, Pakistan. We operate this website to present our developments, share company news and let prospective buyers and investors get in touch with us.

This policy explains what personal information we collect through the website, why we collect it, how we look after it and the choices you have. It applies to this website only, not to third-party sites we may link to.

We collect information in two ways: information you give us directly, and information collected automatically while you browse.

Information you provide directly includes:

• Contact and enquiry details, your name, email address, phone number and message when you submit a contact form, book a consultation or request project information such as a payment plan or brochure.
• Newsletter details, your email address when you subscribe to receive launch prices and project milestones.
• Correspondence, anything you send us by email, phone or WhatsApp after reaching out through the site.

Information collected automatically includes usage data gathered through Google Analytics, such as the pages you visit, how long you stay, the device and browser you use, your approximate location (city level) and how you arrived at our site. This data is aggregated and does not directly identify you. See our Cookie Policy for details on the cookies involved.

We use the information we collect to:

• Respond to your enquiries and consultation requests about our developments.
• Send you the project information you asked for, such as payment plans, availability and brochures.
• Deliver our email newsletter with launch prices and construction milestones, only if you subscribed.
• Understand how visitors use the website so we can improve its content and performance.
• Protect the website against abuse, including rate-limiting repeated form submissions.
• Comply with legal obligations that apply to us in Pakistan.

We do not sell your personal information to anyone, and we do not use it for purposes unrelated to the ones listed above.

Your information is shared only where necessary to run our business:

• Our sales team, so the right person can follow up on your enquiry.
• Service providers that help us operate, such as our website hosting provider, database provider, Google Analytics and, where enabled, a customer relationship management (CRM) system used to track and respond to leads. These providers process data on our behalf and are not permitted to use it for their own purposes.
• Legal and regulatory authorities, where we are required to do so by law or to protect our legal rights.

We keep enquiry and lead information for as long as it is needed to handle your enquiry and any resulting business relationship, after which it is deleted or anonymised. Newsletter subscriptions are kept until you unsubscribe. Aggregated analytics data is retained according to Google Analytics settings and does not identify you personally.

We take reasonable technical and organisational measures to protect your personal information, including serving the website over HTTPS, restricting access to lead data to authorised staff behind authenticated admin access, and rate-limiting to deter automated abuse. No method of transmission or storage is completely secure, but we work to protect your data using industry-standard practices.

You can, at any time:

• Ask us what personal information we hold about you.
• Ask us to correct information that is inaccurate or out of date.
• Ask us to delete your information, subject to any legal obligation we have to retain it.
• Unsubscribe from our newsletter using the link in any email, or by contacting us.
• Disable cookies in your browser, see our Cookie Policy for how.

To exercise any of these rights, contact us using the details at the end of this page. We will respond within a reasonable time.

Our website and services are directed at adults considering property investment. We do not knowingly collect personal information from anyone under 18. If you believe a minor has provided us with personal information, please contact us and we will delete it.

The website contains links to third-party platforms such as Facebook, Instagram, LinkedIn, YouTube, TikTok and WhatsApp. Those platforms operate under their own privacy policies, which we encourage you to read. We are not responsible for how they handle your data.

We may update this policy from time to time as our website or legal requirements change. The "last updated" date at the top of this page shows when it was last revised. Significant changes will be highlighted on the website.